via daniel sinker:
That ad is remarkable for two reasons: First, it presents Legos as a playset where you can just make stuff, and it revels in it. But even more remarkable is that it features a girl holding Legos. I seriously can not remember the last time I saw a Lego marketing image of a girl holding their product. The girls in my son’s first-grade class? Only the tomboys play Lego—all the rest “used to.”
I, for one, will be digging up my old plain Lego sets when we have kids. Oh, and cardboard boxes and pillows.
